The Online Media Planning & Buying training courses have been designed to help you understand the media landscape so that you can plan correctly, and link with appropriate partners to buy, or sell advertising.
Cost: £299.99 - click here for information
In a nutshell
With more than 20% of all media consumption online it is vital that you engage your customers through the web channel. While search and e-mail have often led the way brands are beginning to recognise the importance of online advertising in the digital mix and its effect on buying behaviour – on- and offline.
However, like most marketing channels, it is at its most effective when it is planned, bought, executed and measured correctly. This seminar aims to establish best practice and give delegates the tools to ensure their campaigns deliver as effectively as they can.
Who is the course for?
Anyone who has responsibility for acquiring customers online or building brand awareness including:
This is an intermediate level course and as such it is recommended that you have at least some online marketing experience.
How you will benefit
After attending this course, you will be able to:
By the end of the session, the delegates will be able to deliver the business case for an interactive advertising campaign, by:
What you will learn
For a full syllabus for this course, please contact us via the booking form.
