Digital Marketing encompasses not just the Internet, but all electronic or digital forms of marketing. This course has been developed by Thom Poole - a leading digital marketer with an almost unparalleled track record in the industry, having started in 1992 - when the commercial Internet was just forming.
2 day course
Cost: £599.99 - click here for information
In a nutshell
Understanding the dynamics of the digital marketing marketplace, both fixed and mobile.
Who is the course for?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with the basic principles behind good marketing communications and are likely to have had 2+ years practical experience.
How you will benefit
After attending this course, you will be able to:
What you will learn
This practical course will help you understand why online is so important, and how you can use the major channels to improve your customer communications. It will also demonstrate best practice methodology for the major channels such as e-mail, search and advertising and demonstrate through case studies the value that can be achieved through proper execution.
The course also covers terminology and looks at the future of the sector and what we might expect next. The course is broken down into manageable modules most of which include either exercises or case studies for the delegates to work through.
For a full syllabus for this course, please contact us via the booking form.
