Jack Training Solutions in e-Mail Marketing
Jack Training Solutions has developed an e-Mail
Marketing course to help businesses make the most of the medium,
understanding the legal and ethical requirements
and avoiding the curse of being labelled a spammer.
The JTS e-Mail Marketing Training Course
Cost: £ 299.99 - click
here for information
In a nutshell
Improving engagement. Improving results.
e-Mail continues to be an outstanding customer communications tool despite
the challenges of deliverability, inbox stand out and list member dormancy.
In this course, an e-mail marketing expert will show you how to improve results
by addressing the challenges that all e-mail marketers face. The course will
show you how to develop strategies to:
- Improve deliverability and e-mail viewability through minimising the
impact of SPAM filters and different e-mail reader platforms
- Use creative, copy and targeting to achieve outstanding messages within
the inbox which converts readers to action
- Increase engagement of list members through varying e-mail frequency,
content and offers
Who is the course for?
You will find this course most useful if you have some experience of e-mail
marketing. It is designed for marketers or agency staff who are already
managing e-mail marketing campaigns or e-newsletters who want to squeeze
more out of their communications.
It may also be useful if you are planning to increase your use of e-mail
as a communication tool and want to know best practice for your campaigns
that you can incorporate from Day One.
How you will benefit
After attending this course, you will be able to:
- Produce a plan to improve the results from e-mail campaigns or
e-newsletters
- Select the most appropriate segmentation and targeting options
- Devise approaches to maximise deliverability and viewability
- Adopt an approach of continuous improvement to your campaigns
What you will learn
This in-depth course will cover the following topics:
- Why the excitement about e-mail?
- E-mail and the business-to-business organisation
- E-mail marketing planning
- Acquiring new customers through e-mail
- Gathering and managing profile data – your key to success
- Ensuring your e-mails reach your target audience
- Improving e-mail campaign results
- Creativity guidelines to get your e-mails noticed
- Improving e-newsletter results
- How to use e-mail to win new customers and stay close to your customers
- Maximising customer retention through e-mail marketing
- Testing strategies to maximise your ROI
- Multi-channel planning and execution
- Improving creative and copy
- Maximising your results
- Other ways a business-to-business organisation can benefit from interactive
e-mail
- Best practice campaign management
For a full syllabus for this course, please contact
us via the booking form.
