Jack Training Solutions' Introduction to Online Marketing
Jack Training Solutions has a wealth of experience in
the online media now prevalent in the the business world.
We do, however, understand that some people are new to the opportunities,
and have devised an introduction to online marketing to help you understand
what opportunities are relevant to you and your business, and which areas
you may need assistance with.
The JTS Introduction to Online Marketing Training Course
Cost: £ 299.99 - click
here for information
In a nutshell
This is a practical workshop for small and medium sized companies or organisations
who:
- Are planning to develop and implement a website, or
- Have an existing website that is not performing to their expectations
Is your website a benefit or a liability? This workshop can help you to
understand how the website will serve your business or organisation and
how to get the best return on your investment of resources.
Who should attend
- Business owners
- New business owners
- Business marketing managers or those with responsibility for marketing
or sales and wish to improve their focus on e-marketing
- Individuals responsible for the development and/or management of
a website within a business or organisation
How you will benefit
At the end of the course the delegate should be able to:
- Have clear expectations for how the Internet can help your business
or organisation
- Set clear objectives for your website
- Have an understanding of the types of technologies that are currently
available on the Internet
- Define customer needs and competitor differentiation more effectively
- Develop a simple website design brief to effectively communicate the
objectives and plans of the business or organisation to a website developer
- Choose a suitable domain name and understand website hosting
- Understand Copyright and other IP issues as they apply to your website
and website developer
- Be aware of identity theft, hackers and other security issues that may
impact on the planning and implementation of your website
- Understand how your website can comply with the Disability Discrimination
Act 1995
- Source, choose and commission a website developer
- Be aware of the project management requirements in developing a website
for your business or organisation
What you will learn
- Feasibility
- Setting objectives for your website
- Web technologies
- Market research
- Online competitor research
- Keyword analysis
- Common website errors
- Developing a website design brief
- Choosing a URL
- Website hosting
- Copyright/IP
- Security
- Accessibility
- Website structure
- Website navigation and customer usability
- Sourcing and selecting a web developer
- Commissioning a web developer
- Project managing the development of your website
For a full syllabus for this course, please contact
us via the booking form.
