Jack Training Solutions' Introduction to Online Marketing
Jack Training Solutions has a wealth of experience in
the online media now prevalent in the the business world.
We do, however, understand that some people are new to the opportunities,
and have devised an introduction to online marketing to help you understand
what opportunities are relevant to you and your business, and which areas
you may need assistance with.
The JTS Introduction to Online Marketing Training Course
This is a practical workshop for small and medium sized companies or organisations
who:
Are planning to develop and implement a website, or
Have an existing website that is not performing to their expectations
Is your website a benefit or a liability? This workshop can help you to
understand how the website will serve your business or organisation and
how to get the best return on your investment of resources.
Who should attend?
Business owners
New business owners
Business marketing managers or those with responsibility for marketing
or sales and wish to improve their focus on e-marketing
Individuals responsible for the development and/or management of
a website within a business or organisation
How you will benefit
At the end of the course the delegate should be able to:
Have clear expectations for how the Internet can help your business
or organisation
Set clear objectives for your website
Have an understanding of the types of technologies that are currently
available on the Internet
Define customer needs and competitor differentiation more effectively
Develop a simple website design brief to effectively communicate the
objectives and plans of the business or organisation to a website developer
Choose a suitable domain name and understand website hosting
Understand Copyright and other IP issues as they apply to your website
and website developer
Be aware of identity theft, hackers and other security issues that may
impact on the planning and implementation of your website
Understand how your website can comply with the Disability Discrimination
Act 1995
Source, choose and commission a website developer
Be aware of the project management requirements in developing a website
for your business or organisation
