Public Relations or PR is a very useful
component of the marketing toolkit, and is as relevant
online as it is offline. Often seen as 'free advertising', PR plays a vital
role in the building and exposure
of your brand.
"The Internet has changed PR forever" – that's
what a posting in the E-consultancy forum proclaimed. You will be guided
through the options to consider when planning an online PR strategy for
your key audiences.
Who is the course for?
This course is for you if:
You have a background in, or work in PR
You are a marketing manager who wants be sure that they get the
most out of public relations and mitigate potential brand damage through
reputation management
You work in a related digital marketing communications discipline
and want to understand what PR people should be doing for a living in the
online sphere, their abilities and limitations
You own your own business and want to maximise your exposure on
a limited budget
How you will benefit
After attending this course, you will be able to:
Understand the scope and tools of online PR and where it integrates
into other online marketing disciplines
Learn how to develop an online PR strategy for a specific audience
to support different types of outcomes
Have a clear understanding of when not to use online PR techniques
Identify relevant online properties to communicate with your audience
Integration of offline and online PR
Monitoring your brand reputation online
What you will learn
This in-depth course will cover the following topics:
