Jack Training Solutions in Online PR
Public Relations or PR is a very useful
component of the marketing toolkit, and is as relevant
online as it is offline. Often seen as 'free advertising', PR plays a vital
role in the building and exposure
of your brand.
The JTS Online PR Training Course
Costs: £299.99 - click
here for information
In a nutshell
Managing online PR campaigns
“The Internet has changed PR forever” – that’s
what a posting in the E-consultancy forum proclaimed. You will be guided
through the options to consider when planning an online PR strategy for
your key audiences.
Who is the course for?
This course is for you if:
- You have a background in, or work in PR
- You are a marketing manager who wants be sure that they get the
most out of public relations and mitigate potential brand damage through
reputation management
- You work in a related digital marketing communications discipline
and want to understand what PR people should be doing for a living in the
online sphere, their abilities and limitations
- You own your own business and want to maximise your exposure on
a limited budget
How you will benefit
After attending this course, you will be able to:
- Understand the scope and tools of online PR and where it integrates
into other online marketing disciplines
- Learn how to develop an online PR strategy for a specific audience
to support different types of outcomes
- Have a clear understanding of when not to use online PR techniques
- Identify relevant online properties to communicate with your audience
- Integration of offline and online PR
- Monitoring your brand reputation online
What you will learn
This in-depth course will cover the following topics:
- How does online change the nature of PR?
- Integrating online PR and traditional PR
- Tools and techniques for online PR
- Reputation management
For a full syllabus for this course, please contact
us via the booking form.
