I bet you can name hundreds of brand names in various market sectors, including business-to-business. Branding gives a company and/or its products an identity, and in some cases a personality that customers are drawn to.
This course has been designed by experienced branding practioners to offer you a wide range of tools and insights.
Cost: £299.99 (ex. VAT) - click here for information
In a nutshell
Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity.
To begin the development of your brands strategy you must have an understanding
of these four marketing components:
By identifying these components of your marketing plan you have created the basis for crafting your brand strategy. An effective branding process will create a unique identity that differentiates you from the competition. That is why it's often deemed as the heart of a competitive strategy.
Who is the course for?
How you will benefit
What you will learn
For a full syllabus for this course, please contact us via the booking form.
