Jack Training Solutions for Marketing Controlling

Creating the join between marketing and accountancy

Marketing Controlling is a role that has been very popular in Central Europe for many years, and is just starting to get popular in the UK.

Creating a link between Marketing and Finance, Marketing Controlling is becoming a great career for numerate marketers (or creative accountants!), and is extremely important in modern business.

The JTS Marketing Controlling Training Offer

CPD logo for 7 hours accredited to this Jack Training Solutions course

Cost: £399.99 (ex. VAT) - click here for information

In a nutshell

Marketing Controlling is all about the numbers and the KPI's for all marketing activities - both strategic and tactical.

Marketers are famous for shunning anything to do with numbers, so marketing controllers sit between the two, with a knowledge of marketing and statistical anaylsis.

Who is the course for?

Aspiring marketing controllers
Marketing managers and directors
Entrepreneurs

How you will benefit

A greater understanding of the metrics involved in marketing
Creation of marketing, brand and product strategies
Developing reporting systems

What you will learn

What is marketing controlling?
Performance standards
Customer-centric metrics
Internal metrics
Digital metrics
Reporting

For a full syllabus for this course, please contact us via the booking form.