Jack Training Solutions has been involved in training people in Customer Relationship Marketing (CRM) for many years, opening their eyes to the possibilities offered by the technology.
Cost: £399.99 (ex. VAT) - click here for information
In a nutshell
To provide delegates with a good understanding of customer relationship marketing and the opportunities for good data management. The course also outlines the best practice in CRM strategy and vendor selection.
Who is the course for?
Managers and executives, irrespective of function, who are or expect to be become involved in the implementation and use of CRM within their organisation. The workshop provides a stimulating introduction and overview of the uses and benefits of good database marketing.
How you will benefit
You will discover what relationship marketing is, its definitions and differentiation from traditional transactional marketing. You will also learn how relationships develop, the important factors and how to overcome potential barriers to implementation.
You will have the opportunity to apply the tools and techniques outlined to your own organisational context, developing an action-plan to apply and make a real difference back at work.
What you will learn
For a full syllabus for this course, please contact us via the booking form.
