As with everything in life, the law has an impact on your marketing. To give a steer through the legal minefield, and to understand how compliance can be made into a competitive advantage, this course is designed to fill you in.
Cost: £399.99 (ex. VAT) - click here for information
In a nutshell
All you need to know about privacy, compliance, data protection, fraud, accessibility and brand protection in one intensive day.
We’re not short of guidance documents; there’s one for the Privacy and Electronic Communications, the ASA CAP code, E-mail and Multimedia Marketing to name but a few. What we are short of is the interpretation in the light of these guidelines and emerging case law.
In other words, this is ‘not about what you can't do, but what you CAN do!’
This course provides clarity on the legal issues of online marketing through using plain language to explain what is and what isn't acceptable in the context of the most common forms of online marketing communications.
Who is the course for?
The course is for all marketers involved in managing e-communications whether through website, e-mail or SMS.
How you will benefit
After attending this course, you will be able to:
What you will learn
This wide-ranging course will cover the following topics:
For a full syllabus for this course, please contact us via the booking form.
