Integrated marketing involves making use of multiple channels to reach your customers. But it is important to use each channel appropriately, whilst maintain a consistent message and call to action.
Cost: £199.99 (ex. VAT) - click here for information
Marketing in a single channel limits your exposure, and you can be sure your competitors are not limiting themselves. Multi-channel marketing uses a number of different skill sets, and is becoming more complex. This course gives delegates an overview of this complex media landscape and how to manage it.
You will gain a good understanding of the complex channels now appearing in the marketplace and be able to select and group the relevant channels for your campaign.
For a full syllabus for this course, please contact us via the booking form.
