Marketing on the Edge was designed to be a training course
for a large multi-national to allow them to compete against the smaller, more
agile businesses, using many of the same techniques they use.
This is a course for all marketers who want to compete in this modern, fast-moving
world.
Marketing on the edge is a tour of alternative marketing practices, making
a difference to your business.
Using a range of different techniques, we explore the methods smaller businesses
have used to minimise the budgetary impact and maximise the reach of your
marketing, using:
Careful and innovative customer targeting
Viral marketing
Buzz marketing
Unique Selling Proposition (USP)
Who is the course for?
Business owners
Marketing staff from executives to managers
Entrepreneurs
How you will benefit
Building an understanding of how to reach your customers and market
Creating a buzz and market draw for your business
Alternative marketing activities
What you will learn
An quick overview of what marketing is, and why it is a helpful framework
What is happening in your market
What is the future of marketing – especially online
Creative techniques to foster alternative thinking, and some insights
into techniques used by smaller, more flexible companies
