Jack Training Solutions for Marketing Propositions
Developing strong marketing propositions
Weak marketing propositions can seriously damage your brand
and company reputation. This course has been designed to
help you engage with your target audience to gain a competitive
advantage.
The JTS Developing Strong Marketing Propositions Training
Offer
Discover how to create more engaging and relevant marketing propositions
that catch the attention of your customer. You will gain confidence in your
marketing communications planning in this one day workshop.
When it comes to marketing propositions most customers are asking left
"so what"? Lousy propositions lead to lousy marketing and fewer
sales.
Your proposition needs to break through the clutter and demand the attention
of your customer. A strong clear proposition is the driver for marketing
communications that deliver increased sales and response.
Who is the course for?
Marketing communications managers who are responsible for formulating
and implementing marketing communications activity in both B2C and B2B businesses
Other marketing personnel who don't have communications responsibility
but want to learn more about the communications development process
Owners managers/directors of smaller enterprises who want to develop
stronger communications for their businesses
How you will benefit
Increase your confidence and competence as a marketing strategist
Gain a clear understanding of the tools and techniques that are
available as an aid to marketing communications planning
You will be taken through the process step by step to help you develop
a strong marketing proposition for your own products or services
What you will learn
Defining the task
Defining the proposition
Insight and persuasion
Motion and emotion
The heresy slot
Other issues to raise?
Putting it all together – pitching to the dragons
Delegates on this course will learn how to spot the difference –
and create more engaging propositions more often.
