• Introduction
• Marketing Propositions
• Marketing Strategy
• Brand Strategy
• Strategic Pricing
• Advertising on a Shoestring
• New Product Development
• Brainstorming for NPD
• CRM
• Marketing on the Edge
• Marketing Controlling
• Multi-Channel Marketing
• Legal Issues

 

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Jack Training Solutions for Marketing Propositions

Developing strong marketing propositions

 

Weak marketing propositions can seriously damage your brand and company reputation. This course has been designed to help you engage with your target audience to gain a competitive advantage.

 

The JTS Developing Strong Marketing Propositions Training Offer

Cost: £299.99 (ex. VAT) - click here for information

 

In a nutshell

Discover how to create more engaging and relevant marketing propositions that catch the attention of your customer. You will gain confidence in your marketing communications planning in this one day workshop.

 

When it comes to marketing propositions most customers are asking left ‘so what’? Lousy propositions lead to lousy marketing and fewer sales.

 

Your proposition needs to break through the clutter and demand the attention of your customer. A strong clear proposition is the driver for marketing communications that deliver increased sales and response.

 

Who is the course for?

• Marketing communications managers who are responsible for formulating and implementing marketing communications activity in both B2C and B2B businesses
• Other marketing personnel who don't have communications responsibility but want to learn more about the communications development process
• Owners managers/directors of smaller enterprises who want to develop stronger communications for their businesses

How you will benefit

• Increase your confidence and competence as a marketing strategist
• Gain a clear understanding of the tools and techniques that are available as an aid to marketing communications planning
• You will be taken through the process step by step to help you develop a strong marketing proposition for your own products or services

What you will learn

• Defining the task
  
• Defining the proposition
  
• Insight and persuasion
  
• Motion and emotion
  
• The heresy slot
  
• Other issues to raise?
  
• Putting it all together – pitching to the dragons

Delegates on this course will learn how to spot the difference – and create more engaging propositions more often.

 

For a full syllabus for this course, please contact us via the booking form.