Jack Training Solutions for Search Engine Optimisation

Search Engine Optimisation to rise in the rankings

Organic or free search is the 'normal' search engine positioning for links. The search engines use a complex algorithm to rank websites, a secret they keep very close to their chest. Jack Training Solutions has, however, gathered some of the most experienced SEO practitioners to develop a course that highlights many of the tried and tested techniques.

The JTS Search Engine Optimisation Training Offer

CPD logo for 14 hours accredited to this Jack Training Solutions course

Costs: £599.99 (ex. VAT) - click here for information

In a nutshell

Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those early win opportunities.

Effective marketers continually look for ways to enhance and improve website visibility in the natural search engine listings. To increase the number of quality visitors to your website and boost online conversions, it's essential to understand the key attributes of SEO: website structure, search term research, content creation and link equity.

Remember, SEO is not a mystery. It's about attracting the right customers at the right time. Completing this course will equip you with the necessary understanding, technical know-how and insight to build a SEO strategy that will stand up in today's fiercely competitive online marketplace.

Who is the course for?

This course is for marketing professionals who may already be running an SEO campaign. You understand the basic concepts but want to refine your approach in order to ensure you're running a campaign that takes full advantage of every opportunity for competitive advantage and commercial success.

Whatever your relationship to managing your website's SEO campaign – direct, through an agency or as a consultant, this course will provide you with the essential skills for campaign success.

How you will benefit

After attending this course, you will be able to:

Plan, manage and enhance your SEO strategy for maximum return
Refine your approach to search term analysis and selection to increase overall campaign value
Understand and manage your online brand in order to grow your market share in the natural listings
Improve your measurement, reporting and analysis methods for a focused campaign

What you will learn

Best practice methodologies and strategic skills will equip you with essential knowledge to plan and implement a successful SEO campaign. The course covers the following:

Why Search Engine Optimisation is so important
Understanding search engines
The ideal site structure and key phrases
Content and copywriting
Build a strong online community
Submitting to search engines and directories
An effective link building strategy will lead to a wider presence
Auditing your site and advanced key phrase analysis
Optimising your web pages
Unethical and ‘black hat’ approaches to SEO that should be avoided
The importance of onsite and third party links
Measuring your success, ROI and fine tuning
What's on the search engine horizon?

For a full syllabus for this course, please contact us via the booking form.